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학술저널

Korean Public Values Revealed in Portal News Rankings

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Purpose: In this study, I focused on the social and cultural characteristics of Korea and the moral characteristics of Koreans. Ultimately, I examined the characteristics of Korean moral culture. I tried to look at the internet news rankings to confirm the moral culture of Koreans. I tried to study the ranking of internet news by age to gauge what kind of consciousness and values Koreans have. Method: For this purpose, the titles up to the 5th in the gender ranking of DAUM portal news were analyzed by word cloud. The value-related terms that appeared in the articles viewed the portal ranking news with the most interest through big data word cloud analysis from July 20th to 24th, 2021. Results: First, I identified general conceptual definitions and characteristics of values, morals, and ethics. Second, I examined the value-related terms that appeared in the articles that viewed the portal ranking news with the most interest through big data word cloud analysis. Third, I inferred the characteristics of moral culture that appeared in the news of interest by age groups of Koreans used in this study. Fourth, I explored the meaning of these analysis results in terms of the moral education in Modern Korea. Conclusion: The interest in articles by age group is different. It can be inferred that women have relationship-oriented tendencies and men have collectivistic tendencies toward society and the state. However, there are several limitations in generalizing the gender differences analyzed based on this ranking news.

1. Introduction

2. Values, moral, ethics and news articles

3. Portal Article Ranking Word Cloud Analysis

4. News ranking and values of Korean people

5. conclusion

6. References

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