관광객 수요시장별 전라남도 방문 특성 연구

Exploring tourist visit patterns by different origin markets in Jeonlanamdo: Spatial analysis using online review

This study aims to be used in developing efficient strategy using online reviews from those who visited Jeonllanamdo and posted their experience on www.tripadvisor.com. In order to fulfill this purpose, a total of 3091 online reviews completed posting by 31 July 2020 were collected from the site using a web crawling program. Mean difference in rating of each tourist attractions and cities by reviewer’s residence and the attributes of tourist attractions was utilized and spatial analysis was also conducted to find out visitors’ travel routes. This study can be beneficial for Jeonllanamdo (Destination Managment Organization; DMO) in making destination marketing more efficient and successful.