외식상품 정보품질이 정보만족에 미치는 영향

The influence of the quality of foodservice products on information satisfaction - taking emotional reaction and experimental value as a moderating variable -

This study proceeded with an empirical analysis on how emotional reaction and experimental value can act as a moderating factor when the quality on foodservice through instagram influences information satisfaction. The analytical result of the study is as follows. First, information quality, entertainment quality, and emotional quality in quality on foodservice through instagram showed that they have positive influence on emotional reaction. emotional reaction is observed to act as a partial moderating effect between quality on foodservice through instagram and information satisfaction. Second, entertainment quality and emotional quality from quality on foodservice through instagram are shown to have positive influence on experience value. Experience value is shown to have positive influence on information satisfaction. Experience value did not act as a partially moderating factor between quality of information on foodservice through instagram and information satisfaction. If you improve entertainment quality and emotional quality so that consumers can receive positive emotions, you can expect low costs and high advertising effects using Instagram, and it will help improve sales along with promoting restaurant products.