라이프스타일 유형에 따른 수산물 밀키트 구매 의도에 관한 연구

A Study of How Differing Lifestyle Factors Influence Intention of Purchasing Seafood Meal Kits

Because of COVID-19 and how it affected changes in traveling, the food delivery service and home meal replacement(HMR) market have grown rapidly, which reduces the trouble of preparing meals. Among the HMR, the meal kit market has noticeably changed, numbers steadily increasing. The objective of this study was to collect information on whether consumers will purchase seafood meal kits that were used as seaside tourism products. Data were gathered via online questionnaires and from all, 378 samples were chosen. The survey was conducted for 4 days from November 5 through November 8, 2021, in a self-filling format. Descriptive and inferential statistics were used to test the hypotheses. Major findings of the study were as follows: 1. Respondents indicated that they prefer to visit ocean side villages as opposed to rural or villages near mountains. 2. Respondents who filled out the survey prefer the convenience factor over taste, quality, or price. 3. The convenience and health and other wellness factors of meal kit were related to the purchase of seafood meal kit. 4. There were statistical significant differences in purchasing intention by food-related lifestyle