어촌체험관광 선호유형에 따른 전반적인 만족, 재방문 의사에 관한 연구

A study on the overall satisfaction and willingness to revisit according to the type of fishing village experience tourism preference: With the fishing village New Deal at the center

The purpose of this study is to provide implications for the specialized project and software creation of the fishing village new deal project by conducting a survey of tourists who have visited the three villages selected for the fishing village new deal project.This is a project planned for the development of fishing villages and fishing ports targeting 300 fishing villages nationwide, and plays a very important role in revitalizing underdeveloped fishing villages. In addition, it is very important to review the direction of the fishing village recreation village, where tourists want to visit again, as facilities and programs created by the fishing village new deal project must be well linked. Looking at the results of the study, first, natural rest activities, marine product experience activities, family friendship activities, and fishing village experience activities have a positive (+) influence on the influence relationship between the type of fishing village experience tourism and overall satisfaction. Second, in the influence relationship between the type of fishing village experience tourism preference and the intention to revisit, natural rest activities, marine product experience activities, and marine sports activities have a positive (+) influence. Third, the relationship between overall satisfaction and revisit intention has a positive (+) influence