Solutions to Maintain the Culture of Floating Markets for the Development of Sustainable Tourism: A Case Study of the Mekong River Delta of Vietnam

Floating Markets are one of the unique cultural features of the Mekong River Delta of Vietnam. The cultural values of the floating markets and the authentic life of local residents have become a valuable cultural resource in tourism activities. Over the past years, floating market tourism has attracted as large number of domestic and international tourists to explore and experience. Currently, Vietnam is entering the period of industrialization and modernization of the country, the maintenance and development of floating market tourism are also encountered some certain difficulties and challenges. This article seeks to analyze the typical cultural values of the Southwestern river region that governed the formation and development of floating markets. The study also points out objective reasons transforming culture of the floating markets and affecting the tourism business in the floating markets. From the perspective of culture and tourism, the study proposes some solutions based on maintaining the typical cultural features of the floating markets, along with the issue of redeveloping them through tourism activities. This is also a solution for sustainable development of floating market tourism.