Creation of a New Tourism Product: Thematic Routes ‘Along the Beer Roads in the Vojvodina Province, Serbia

Autonomus Province of Vojvodina has a significant potentials for the development of thematic routes of beer. Beer tourism is becoming increasingly popular among tourists of various ages and many countries due to this form of tourism movement have created there own distinctive brand and enviable position on the market. By combining of traditional practices of production, distribution and consumption with tourist activities such are: visits, tasting and sales and other attractiveness in the Vojvodina Province, one can create a new and high-quality tourism product.This paper presents two examples of potential beer roads, which are paired up with the attractiveness of the area through which they’re passes and also listed some examples of popular cultural routes in the world. There are the characteristics and description of the routes area and breweries that could create a tourism product in Vojvodina. The research involved examination of potential stakeholders who would love to participate in this routes, and the reasons why they would choose it. Most of the respondents, as reasons why they are appealing this route, said: they want to meet new friends, spend time with beer consumers, taste beer and to become more familiar with modern production technology. Based on the results of the survey it can be concluded that the beer route is very appealing and attractive because there is a large number of potencial stakeholders. Moreover, the younger population is interested in participating in thematic routes, but they would also like to visit and the other natural and cultural attractions of Vojvodina. Following the current trends in the tourism industry, these routes could be a generator of business development and growth of prosperity of the population in Vojvodina. As well as, they could merge a tradition and the present, the story of beer’s production, beer festivals or visits to breweries and beer museums.