The Contribution of Business Intelligence to The Agility and Organizational Performance of Small and Medium-Sized Enterprises

In a business context where the digital transformation of processes and activities is accelerating, the role and importance of information technologies (IT) for the operation and performance of companies is an undeniable reality. However, despite the advantages that IT brings to companies, they face particular challenges in terms of the strategic and technological choices available to them. More specifically, due to a lack of resources and skills, both strategic and technological, many companies are struggling to make the right decisions and have a competitive advantage as well as to reach the level of sustainable business performance. This difficulty in making good decisions in business is frequently observed with small and medium-sized enterprises (SMEs) which, despite the existence of these different technological tools and the many benefits that they can bring in their management, still have problems of making good decisions which is crucial to ensure the commercial, economic and financial development of their companies, but above all to face competition and to have a sustainable competitive advantage. The conceptual models developed in this work reveal that the general performance of SMEs can be achieved by combining the right strategies and effectively using the decisions made in the channel of technological tools. This study has certain limitations because the conceptual models developed come from the previous studies identified. However, it will pave the way for other researchers who will be interested in further thinking.