Cave Fable: Research on the Change of Media Users Communication Power under the Background of Media Technology Change

The change of media technology affects the change of communication power. With the change of technology, in the era of information distribution 1.0, only part of the audience who received information power gradually evolved into participants who can freely search for information and spread information in the era of information distribution 2.0 and produced corresponding social impacts. The era of information distribution 3.0 brings about the universal democratization of communication power, which is the real era of mass communication ; The 4.0 era is an era based on intelligent algorithm distribution. On the surface, it is the absolute democracy for users to spread power, but actually it is the cage of technology, capital and users self-construction. Users once again become the audience and prisoners in the cave of self-construction.