Языковые и стилистические хитрости современной российской рекламы

Linguistic and Stylistic Tricks of Modern Russian Advertising

This article is devoted to define the role of linguistic and stylistic means in the language of modern Russian advertisements. In this work, we have analyzed a variety of specific means that create phonetic (onomatopoeia, parody, rhyme, play on accents, etc.), graphic (various graphical means, non-standard whitespace usage, paragraphical elements, fusion, etc.) and derivational “advertising image” (occasional filling of the traditional word-formation models, contamination, addition, etc.