嫉妒引发的直播间自愿行为

Voluntary Behavior Caused by Jealousy in Broadcasting Platform

Purpose – The purpose of this paper is to analyze the voluntary “behavior the studio Manager phenomenon” from the emotional perspective of jealousy, to reveal how romantic jealousy will affect the voluntary behavior of the studio audience. Design/Methodology/Approach – We sorted out the research results on jealousy at home and abroad, combined with the Para-Social Interaction theory. Findings – In the this paper, we point out the positive catalytic effect on the voluntary behavior of studio audience, and explores the future research on perceived threats. Research Implications – Jealousy, as a negative emotional experience and behavioral trait, affecting all aspects of people s social life, has attracted the attention of scholars over the years.