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학술저널

A Study on China’s New Media Industry Policy

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Purpose – This study examined policies such as entry and investment in the new media field, focusing on major policies in the media industry. This study examined the new media industry policy, which was classified by referring to correlated books of Chinese media industry policy, and although there are various regulations in each field, this paper examined only entry and investment in each field. Design/Methodology/Approach – In this paper, literature research and descriptive methods using Chinese Internet articles were used to solve the research problems presented above, including related books, papers, and documents published in China. Findings – The development of the Chinese media industry is estimated to have the greatest impact on political development in the future.For this reason, China’s media industry has continued to carry out system reforms internally in a large environment of “reform and opening,” took the initiative in corporateization transformation, and is expected to expand investment space externally and gradually expand the level of openness. Research Implications – Due to the nature of this study, which was conducted based on literature research, limited research methods were selected because the research was conducted by finding regulations using books, research papers, and the Internet, and the opinions of policy-related personnel and experts could not be directly confirmed or investigated.This is beyond the scope of this researcher’s research ability in a situation where access to information in China is not free.In the future, we hope that more active research will be conducted according to China’s political development and information opening situation.

Ⅰ. Introduction

Ⅱ. New Media and Internet Public Opinion in the New Media Era

Ⅲ. New Media Industry Strategy Analysis

Ⅳ. Conclusion

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