공급사슬통합과 기업성과의 관계

The Relationship Between Supply Chain Integration and Firm Performance: Focusing on the Mediating Effect of Customer Value

Purpose - This research is to verify the relationship between supply chain integration, customer value, and firm performance; that is, which supply chain integration structure creates a clear customer value pursued by a company and secures a competitive advantage by improving firm performance. Design/Methodology/Approach - The measurement items were constructed based on previous studies, and confirmatory factor analysis was performed using AMOS 18 to evaluate the reliability, validity, and the fit of the measurement model. Findings - First, among the factors of supply chain integration, supplier integration was found to have a significant positive (+) effect on firm performance, but internal integration and customer integration had no significant effect. Second, it was found that the supply chain integration factors, such as internal integration, supplier integration, and customer integration, all had significant positive (+) effects on customer value creation. Third, it was found that customer value plays a mediating role in the relationship between internal integration, customer integration, and firm performance, respectively. Research Implications - In order to realize the customer value that companies are targeting, it will be necessary to first establish supply chain integration strategy suitable for the company. In order for a company to achieve long-term performance and competitive advantage, a company must clearly promise the value it will provide to customers before pursuing supply chain integration. For this, it will be necessary to establish a suitable customer value management strategy.