Analysis of Male Semi-Permanent Makeup Image Types using Q-Methodology

Purpose: It can be said that the human desire to be beautiful has been with the history of mankind along with basic needs such as food, clothing and shelter. In Korean society, the social image of men s appearance is gradu-ally opening up, and the beauty industry for men s semi-permanent makeup is gradually expanding. Therefore, what kind of image people have about men s semi-permanent makeup procedures was checked. Method: In this study, type analysis was conducted using the Q-methodology. A Q-statement was composed through literature analysis and in-depth interview, and a 9-point scale Q-classification was performed by selecting a Q-sample and a P-sample and using the forced classification method. For factor analysis for type classification, principal component analysis was performed using the PC-QUANL program. Results: As a result of the study, three types were derived. Type I was a ‘genderless type’ and showed an open attitude, thinking that there was no distinction between men and women in appearance care. Type II is a ‘consid-eration type’, showing a positive reaction to male appearance care and semi-permanent makeup procedures, and respecting personal preferences. Type III was a ‘conservative thinking type’ and had a negative and conservative reaction to male appearance care and semi-permanent makeup procedures. Conclusion: This study explored the meaning of male and female semi-permanent makeup treatment images of various age groups using the Q-methodology. As a result of the study, an overall perspective on the image of men s semi-permanent makeup was confirmed. It is expected that it will be used as an in-depth and efficient data in future research on men s semi-permanent makeup.