Purpose: The purpose of this study is to present the direction for not only hosting sports events but also managing them by examining and understanding the influence of the sense of creation via watching sports events on the social adaptation and the feeling of happiness. Method: In this study, convenience sampling was used for the sampling method for 260 people who experienced watching sports events in 2021, and the survey was conducted by using the self-administration method. Among the collected questionnaires, 249 questionnaires were used as valid samples, excluding the data with insincere responses or omissions of some of the contents of the survey. The frequency analysis, Cronbach s α coefficient calculation, confirmatory factor analysis, correlation analysis, and the structural equation model using the statistical package program SPSS 23.0 Program and AMOS 18.0, were performed. Results: In this study, as a result of the confirmatory factor analysis performed across all measurement items, it was confirmed that the model fit criteria were satisfied, and it turned out that there was no problem with concen-trated validity. There was no multi-collinearity problem in the correlation between the variables, and it turned out that all fit indices were satisfied in the model fit of the study. The standardized coefficient value for the effect of sense of creation via watching sports events on social adaptation turned out to be .289, which turned out to have a significant effect at a significance level of .001, and the standardized coefficient value for the effect of the sense of creation via watching sports events on the feeling of happiness turned out to be .312 with a significant effect at the significance level of .001. The standardized coefficient value for the effect of social adaptation on the feeling of happiness turned out to be .326, which demonstrated a significant effect at the significance level of .001. Conclusion: The conclusions reached by undergoing the research process demonstrate the fact that the sense of creation via watching sports events influences the social adaptation and feeling of happiness, and expectations about the economic, temporal, and social costs of spectators via watching sports events, and the participation of excellent players, efforts to improve performance, and provision of various convenience facilities are needed to ensure that they can feel satisfaction.
2. Research Method