An Analytical Study of Avant-Garde Characteristics and Make-Up Form of Alexander McQueen Show for Public Value

Purpose: In the modern society, trends have fast changed along with the development of the fields of fashion, beauty, and art. The rapid delivery of information in the 4th industry is destroying, not changing, the standards of beauty. It is proposed that, by analyzing the avant-garde characteristics and make-up of Alexander McQueen show, it is in-tended to understand modern trends and suggest creative beauty. The purpose is to achieve the development of the design of avant-garde and make up. Method: The photos of Alexander McQueen collection 2001 F/W through 2010 S/S were classified through magazines such as Livingly and Vogue. Three experts participated in the analysis to help reduce the subjective view of the data and increase the reliability, while performing the analysis by using the SPSS WIN 25.0 program. Results: According to the avant-garde characteristics of Alexander McQueen show, decadentism is formless and abstract pattern form , while it turned out the most that eclecticism is formless , experimentalism is form-less according to the avant-garde characteristics of Alexander McQueen show. Nihilism turned out to be uniform-ly high across various forms. Furthermore, among the five types of make-up, nihilism turned out to be the highest, decadentism turned out to be the second highest, and experimentalism and eclecticism turned out to be relatively low. The avant-garde characteristics of Alexander McQueen show were correlated in terms of eyes, lips, and face. Conclusion: The avant-garde characteristics and make-up form expressed through the Alexander McQueen show are related to the following. The avant-garde characteristic turned out to have the highest nihilistic characteristics, followed by decadentism, experimentalism, and eclecticism. It is evident that the avant-garde characteristics of Alexander McQueen show are based on nihilism and decadentism. It is considered that studies of various collections and brands is required for the development of avant-garde and make-up design and for the creation of public values in the fields of beauty and fashion.