아우내 역사유적의 문화마케팅 전략에 관한 연구

A Study of Cultural Marketing Strategy of Aunae Historic Relics

With the spreading of the five-day work week, the demand for cultural fieldwork, and experiential tourism by the family unit is gradually increasing. Many tourists from the metropolitan area are rushing into the Cheonan city area with the opening of the metropolitan electric railway system in 2005, and they do not fail to visit the Aunae area. There still exist many historic relics of many figures including Patriot Yu, Gwansun in Aunae and nearby. Especially, Sundae, a special food of this area, is well-known across the nation. Also, there are several facilities and resorts for tourism and rest nearby Aunae. In order to link those environments into tourist attractions, we need to set up a strategic plan for marketing the historic and cultural relics of this area. In this paper, as a marketing strategy for the historic relics of the Aunae area, we propose that we need to construct the following things: consolidation and re- storation of the historic relics, holding Aunae Long live! festival and Sundae festival of the Aunae Market place, training the commentators of cultural in- heritance, developing and operating the field trip programs of historic relics in the Aunae area, and building a comprehensive portal site for the tourism guide.