Cultural Tourism Development between Korea and Pakistan

The present study aimed to assess the relationship between cultural tourism development through public diplomacy between Korea and Pakistan. In this study, it was hypothesized that public diplomacy conducting cultural tourism would determine tourism development. By using a correlational and comparative study design, a survey was conducted on Korean(n=105) and Pakistani(n=105) populations. Descriptive statistics were used to describe the study variables and inferential statistics to make some inferences for the study population. After finding the correlation between the study variables, hierarchical regression was used to test the predictive power of public diplomacy. To compare male and female participants on study variables, independent samples t-test was used. Findings showed a significant positive relationship between cultural tourism development and public diplomacy in reference to Korea and Pakistan. Public diplomacy emerged as a strong predictor for tourism development. The results also showed significant gender differences in the study variables. The findings of the present study will contribute to heritage tourism and educational tourism in regard to cultural tourism development.