금속표면처리기업의 생산기술역량이 시장지향성과 경영성과에 미치는 영향

Influence of Technical Capability of a Metal Surface Treatment Corporate on Its Market Orientation and Business Performances

In this study, the researcher studied how the technical capabilities in reflection of the needs of the customers influenced the business performance through mediating market orientation. For this, the technical capability was used as the exogenous variable, while market orientation and business performance as the endogenous variables. The data collected in this study were codified and processed using IBM SPSS statistics version 23.0 for windows and AMOS 23.0. And, the results of these analyses were as follows; First, in order to confirm the general characteristics and the approximate statistical values for each survey question, the researcher conducted a frequency analysis accompanied by a descriptive statistical analysis on the survey items. Second, in order to present various questions in an appropriate number of factors, an explorative factor analysis was conducted. And, a confirmatory factor analysis was conducted in order to reverify the convergent validity and determination validity. Third, in order to verify the internal consistence of the variables, Cronbach s was used to conduct a confidence analysis. Fifth, a path analysis was conducted in order to verify the hypothesis drawn from this study.