상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
162798.jpg
KCI등재 학술저널

라이프스타일 융합형 복합쇼핑몰의 특성요인이 이용자의 장소체감에 미치는 영향 연구

‘더현대 서울’ 사례를 중심으로

  • 6

This study attempted to derive the factors of the Lifestyle Convergence Shopping Mall and to analyze the impact of the factors derived through the study on User’s Experience of Place. First, the result of the analysis revealed that the three key factors of the Lifestyle Convergence Shopping Mall are‘Place with Identity,’ ‘Trendy Merchandising’, and ‘Distinctive spatial Design’. A place with cultural⋅leisure⋅relaxation with the symbolic motif of ‘Nature’ and with a creative and distinctive spatial design that are systematically connected to a display of trendy merchandising, and which presents a joyful Malling with unique identity are the factors of the Lifestyle Convergence Shopping Mall. Second, it is confirmed that the aforementioned three key factors have a positive impact on the Users’ Attractiveness, Satisfaction and Healing of the place and willingness to Revisit and Recommendation according to the result of the multiple regression analysis of the impact of the factors of the Lifestyle Convergence Shopping Mall on Users’ Experience of Place. It is also proved that the three key factors directly or indirectly affect Users’ Experience of Place even in the analysis by generation, SNS usage, visiting experience, and monthly personal income.

Ⅰ. 서론

Ⅱ. 이론적 고찰 및 개념설정

Ⅲ. 분석의 틀

Ⅳ. 실증분석

Ⅴ. 결론

로딩중