전자호구의 경험가치가 선수감정반응을 통한 충성도에 미치는 영향

Effect of Electronic Body Protector’s Experience Value on Loyalty through Athlete’s Emotional Response: Moderation Effect of Taekwondo Involvement

The purpose of this study is to investigate the effect of the electronic body protector’s experience value according to the level of taekwondo involvement on the loyalty through the athlete’s emotional response. A total of 287 questionnaires were collected from october to november 2021. For data processing, SPSS V.23.0 and AMOS 23.0 were used. The result is as follows. First, the experience value was found to have a significant effect on the pleasure. Second, experience value was found to have a significant effect on the arousal. Third, experience value was found to not have a significant effect on the dominance. Fourth, pleasure was found to not have a significant effect on the loyalty. Fifth, arousal was found to not have a significant effect on the loyalty. Sixth, dominance was found to not have a significant effect on the loyalty. Seventh, The influence of experience value on the loyalty through the athlete’s emotional response showed differences depending on taekwondo involvement.