재일동포기업 롯데의 글로벌 경영전략과 기업가정신

Global Management Strategy and Entrepreneurship of LOTTE

Purpose: The purpose of this paper is to examine Japanese-Korean entrepreneur Lotte’s management strategy and entrepreneurship. This paper derives the management strategy and entrepreneurship of Lotte, ‘Shin, Kyuk-Ho’ who contributed to the development of the Japanese economy and the homeland economy after Korean-Japanese companies have successfully developed dynamic business as a minority company overcoming the adversity of discrimination and exclusion in Japanese society. Research design, data, and methodology: This paper assumes that social factors, economic factors, and political factors in the home country will influence the management strategy of the entrepreneur on the management activities and entrepreneurship of Korean-Japanese companies, and the relationship with the home country, which is a political factor, as a management strategy of Lotte. The analysis was focused on entrepreneurship, which is the personal characteristic of entrepreneurs. Results: The results of this analysis are as follows. First, from a social point of view, Japanese-Koreans chose the path of starting a business in a ‘niche market’ because the way to enter the mainstream Japanese society was limited and there were no opportunities for self-realization other than economic activities. Second, from a socio-cultural point of view, Lotte succeeded in starting a business by predicting the future scalability of its business, despite the Japanese cultural structure in which chewing gum itself is regarded as an immoral act. Third, from the economic management strategic point of view, Lotte implemented an aggressive management strategy of “Attack is the greatest defense” against discrimination in the Japanese industry and used a strategy to strengthen sales power in preparation for competition with other companies. Fourth, from a political point of view, Lotte started investing in the home country during the ‘Syng-Man Rhee’ regime in 1958, and with the birth of the ‘Park, Chung-Hee’ regime in 1961, established Korea Lotte and succeeded as a Lotte food products. Implications: In conclusion, Lotte Chairman ‘Shin, Kyuk-Ho’ is an entrepreneur who has practiced a visionary ability to see the trends of the times, an aggressive management style based on trust, a global management strategy that considers the Korean and Japanese societies, and the entrepreneurship that has led Investment and contribution to the home country. This implies the result of a complex action of the personal experiences, socio-cultural factors, and political factors of Japanese-Korean entrepreneurs.