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A Study on Service Factors Affecting the Continuance Usage Intention of Virtual Currency: Focused on Technical Acceptance Model

This study attempted to analyze the relationship between the service factors of virtual currency such as perceived risk, transaction transparency, economic benefits, scalability, and security and perceived usefulness, perceived ease of use and intention to continued use for securing transaction transparency and creating a safe financial environment through a new technology base. To reach this goal, the relationship between variables was analyzed for a total of 294 people who had experience using virtual currency services. As a result, First, it was found that economic benefits, scalability, and security had a statistically significant effect on perceived usefulness in the relationship between virtual currency service factors and perceived usefulness. Second, in the relationship between virtual currency service factors and perceived ease of use, perceived risk, transaction transparency, and security were found to have a statistically significant effect on perceived ease of use. Third, it was found that perceived ease of use had a statistically significant positive effect on perceived usefulness. And perceived usefulness and perceived ease of use all had a statistically significant positive effect on continuous use intention.Virtual currency is not just a new technology service, but can affect not only user benefits but also financial gains and losses in financial transactions. Accordingly, from the perspective of the user who accepts this, a more careful approach to service acceptance is being made. To this end, as suggested in this study, it is expected that an approach that can increase the intention to continue using virtual currency will be presented, focusing on major service factors.