Critical Factors Affecting the Adoption of Artificial Intelligence: An Empirical Study in Vietnam

The term “artificial intelligence” is considered a component of sophisticated technological developments, and several intelligent tools have been developed to assist organizations and entrepreneurs in making business decisions. Artificial intelligence (AI) is defined as the concept of transforming inanimate objects into intelligent beings that can reason in the same way that humans do. Computer systems can imitate a variety of human intelligence activities, including learning, reasoning, problem-solving, speech recognition, and planning. This study’s objective is to provide responses to the questions: Which factors should be taken into account while deciding whether or not to use AI applications? What role do these elements have in AI application adoption? However, this study proposes a framework to explore the significance and relation of success factors to AI adoption based on the technology-organization-environment model. Ten critical factors related to AI adoption are identified. The framework is empirically tested with data collected by mail surveying organizations in Vietnam. Structural Equation Modeling is applied to analyze the data. The results indicate that Technical compatibility, Relative advantage, Technical complexity, Technical capability, Managerial capability, Organizational readiness, Government involvement, Market uncertainty, and Vendor partnership are significantly related to AI applications adoption.