The Influence of Urban Openness and Social Equity on the Concept of Marriage and Love in Shandong Province

Purpose - In recent years, the social marriage and love anxiety has become more prominent in the younger generation, while college students are further stepping into the public s vision. The analysis of the factors influencing the formation of college students’ love and marriage views may provide new ideas for the social anxiety about love and marriage. Design/Methodology/Approach - Based on the Angle of urban openness and social equity, this paper analyzes the influence degree of individual s view of love and marriage due to some differences in the environment. Taking 16 prefecture-level cities in Shandong province as an example, this paper mainly uses multiple linear regression and K-means model to analyze by combining sectional data with questionnaire. Findings - This study draws the following conclusions: 1. Gender, grade, family status, whether there are siblings or not have different degrees of influence on the formation of college students’ love and marriage views. College students in different prefecture-level cities of Shandong province have different views on the relationship between marriage and love. 3. The degree of urban openness and social equity have an impact on the formation of college students’ love and marriage views. Research Implications - The e significance of this study is to enrich the theoretical results of the study on the influence of marriage and love concepts, provide theoretical inspiration for the education of marriage and love concepts of college students, and give advice for the establishment of correct marriage and love concepts of college students.