华文媒体的发展现状及困境分析

以韩国华侨华人运行的华文媒体为中心

本论文研究目的是调查和分析韩国华侨华人运营的华文媒体的发展现状，主要针对其现存发展问题进行剖析，并对华文媒体未来可持续发展提出建设性意见和建议。海外华文媒体具有信息传播和引导舆论的角色，同时也担负着不同语言和文化间民间外交的重任。随着移居海外华侨华人的不断增多，海外华文媒体行业也随之不断发展。据统计，全球华侨华人已达6,000多万，华文媒体分布在全世界61个国家和地区，总数达到1,019家，媒体形态多种多样。不同区域和国家华文媒体的发展背景有所不同，发展现状也是大相径庭。本文运用了文献研究和电话访谈调研法,在海外华文媒体迅速发展的整体背景下，针对东亚地区韩国华文媒体的发展背景，现状和发展困境进行了深入访谈和调查研究，掌握和分析现存发展困境为：(1)运营资金不足；(2)服务内容单一；(3)用户群不稳定；(4)缺乏专业团队，内容质量不高；(5)民族认同感问题存在；(6)政府政策和制度不够开放。结论中针对现存问题给予四点可持续性发展意见和建议：(1)多元化创新方向发展的必要性；(2)扩展合作模式；(3)争取政府支持；(4)集中发展新媒体。最后阐明本论文的不足之处及未来研究方向。

This research aims to investigate and analyze the development status of Chinese-language media operated by overseas Chinese in Korea, mainly to analyze the existing development problems, and to put forward constructive opinions and suggestions for the sustainable development of Chinese-language media in the future. This paper conducts an in-depth investigation and research on the development background, current situation and development dilemma of Korean Chinese-language media in East Asia under the overall background of the general development of overseas Chinese- language media through the methods of literature research and mobile interview survey, grasps and analyzes the current development difficulties: (1) Insufficient operating funds; (2) Single service content; (3) Unstable user group; (4) Lack of professional teams and low content quality; (5) The existence of national identity problems; (6) Government policies and systems not open enough. In the conclusion, four opinions and suggestions for sustainable development are given : (1) The necessity of diversified and innovative development; (2) The expansion of the cooperation model; (3) The support of the government; (4) The necessity of concentrating the development of new media. Finally, the insufficiency of this thesis and future research directions are clarified.