경쟁전략의 관점에서 생태관광지 성공 요인

The Successful Factors of Ecotourism with Destination Competitiveness

The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents’ profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.