The Components of Jasmine Rice Tourist Attraction in Tung Kula Rong Hai Area, Roi Et Province

The research is about the Action Plan of Community-Based Ecotourism in Brgy. Alas-As in San Nicolas, Batangas. The study aimed to provide possible recommendations and solutions to build more opportunities for the improvement of community-based ecotourism in Brgy. Alas-As in San Nicolas, Batangas. The Brgy. Alas-As in San Nicolas, Batangas is the leading community that embodies community-based ecotourism. The researchers used ASEAN Community-Based Tourism (CBT) Standard as framework for the study. The research was to apply the ASEAN Community-Based Tourism (CBT) in assessing the effectiveness of community-based ecotourism that also lack in a study conducted by Pookhao in 2014 entitled “Community-based Ecotourism: Transformation of the Local Community.” Quantitative descriptive research and purposive sampling was used with a sample size of 225 respondents through survey questionnaires that were personally distributed by the researchers. Percentage Frequency Distribution, T-Test and Analysis of Variance or ANOVA were used in analyzing the data. Based on the findings gathered, the respondents are mostly 26 to 35 years old, mostly males who are employed and have 10 years and above of residency. The objective of the study was to assess the effectiveness of community-based ecotourism in Brgy. Alas-As in San Nicolas, Batangas and to improve their quality of services, meet visitor's expectations and ensure the protection of the community and their natural and cultural heritage resources with an action plan.