Does Political Ideology of Brands Impact Consumer Buying Behavior?

Does Political Ideology of Brands Impact Consumer Buying Behavior?

Politics is the process of the public coming up with decisions and conclusions, these decisions may sometimes seem favorable and unfavorable for people that are part of a society therefore different stands will now be formed resulting from their personal insights. This study was aimed at obtaining insights and the personal point of view of electorates whether they are in favor of brands formulating relationships with politics and if they would support or boycott that specific brand without hesitation. The results showed that consumers are more inclined to brands that are used to expressing their political beliefs and if a brand performs political activities, it would most likely affect their images whether the outcome would be positive or negative. The majority of them voiced out positive comments about the relationship between politics and brands but unfortunately, some of them were still unwilling to support this scenario transpiring in the country.