Analysis on Cognitive Changes of Gardens between 2014 and 2018 by Big Data of Naver Channel

Analysis on Cognitive Changes of Gardens between 2014 and 2018 by Big Data of Naver Channel

Background and objective: This study analyzed the keywords related to 'garden' based on data in 2014 and 2018, which isbefore and after the enforcement of the 'Act on the Creation and Furtherance of Arboretums and Gardens' enacted in 2015,in order to identify the behavioral patterns and perception changes of Korean citizens about gardens. Methods: The research scope was limited to Naver Blog, Café, and News created in 2014 and 2018, and a total of 289,214cases (23,389 from Naver News, 41,721 from Naver Café, 224,104 from Naver Blog) were analyzed using text mining,which is a method of big data analytics. As a result of keyword analysis, the diversity of data and the amount of buzzincreased by approximately 9.4% from 138,127 cases in 2014 to 151,087 cases in 2018, proving the change in publicperception due to the expanded perception and policy about the scope of gardens. Results: The result of sentiment analysis revealed that, unlike the past in which gardens were merely for tending anddecorating, gardens today are undergoing changes in the patterns of use, performing more complicated roles such astaking photographs, dining, having fun, and hanging out. Gardens now coexist with commercial facilities such asrestaurants or cafes where people can relax and enjoy sights or food regardless of their sizes or ownerships, which indicatesthat garden culture is becoming more popular in everyday places. This change is brought by government policies, implyingthat the nation's legislation and policy support in expanding the garden culture has a significant impact on the patterns ofgarden use among people today. Conclusion: The analysis results of this study have significance in that they more objectively show the change in citizenperception of gardens in line with the garden culture in Korea that is rapidly spreading. The results can also be effectivelyused in organizing various garden projects that meet the needs of garden visitors, making plans and developing programs,or managing gardens.