Spring Festival Gala of Henan Radio and Television Station "out of the circle" in 2021, on the basis of which a series of programs with similar styles were derived, the Spring Festival Gala of Henan in 2022 continued its previous style and content, and also received tremendous response. Based on the analysis of the program text of Spring Festival Gala of Henan, this paper expounds the strategy of Henan Satellite TV to stand out from the perspective of integrity and innovation, cultural identity and emotional resonance. Content still matters, and the media content created based on high-quality culture is the secret of enduring prosperity. Persisting in the disseminating of high-quality cultural works is a desirable and effective strategy for all media platforms.
1. The combination of ancient and modern reflects the integrity and innovation.
2. High-quality content leads to cultural identity
3. The warm details are full of emotional resonance