소비자의 제품위해정보 탐색활용, 위해정보정책 만족, 위해정보 지식의 차이 및 영향요인 분석

An Analysis of Differences and Influencing Factors in Consumer Product Risk Information Search and Utilization, Risk Information Policy Satisfaction, Risk Information Difference

Background/Objectives: The purpose of the study was investigated whether the four characteristics of consumers differ according to the various demographic characteristics of consumers. In addition, the variables that affect the four characteristics of consumer product risk information were investigated. Methods: In this study, T-test and One-way Analysis of Variance were performed to investigate whether the four product risk information characteristics used in this study differ according to the demographic characteristics of consumers. In addition, Regression Analysis was performed to investigate the independent variables affecting the four product risk information characteristics. Results: The main results of this study are summarized as follows. as a result of the regression analysis, it was found that the level of product risk information search and utilization of consumers was found to be active in women, non-metropolitan residents, consumers who are aware of the KC mark, and consumers with a high level of subjective knowledge about risk information. In addition, it was found that the higher the level of subjective knowledge about risk information, the higher the customer satisfaction with the product risk information policy. On the other hand, the subjective knowledge level of product risk information was found to be higher among males, consumers residing in the Seoul metropolitan area, and consumers with a high level of risk information search and use. Finally, the level of objective knowledge related to product risk information was found to be high in the case of college graduate consumers, non-professional consumers, consumers who know the KC certification mark, and consumers with an older age. Conclusion/Implications: It is necessary to strengthen product safety information policies such as consumer education and public relations strategies so that consumers can find and utilize product risk information more.