섬 관광지 선택속성이 관광태도와 행동의도에 미치는 영향에 관한 연구

A Study on the Influence of Island Tourist Destination Selection Attributes on Tourism Attitude and Behavioral Intention : Focusing on the Perceived Value of Shinan Gun

A Study on the Influence of island tourist destination Selection Attributes on Tourism Attitude and Behavioral Intention : Focusing on the perceived value of Shinan Gun. This study focuses on the growth potential of Jeollanam-do island tourism, ecological·environmental characteristics, historical·humanitarian factors, and attractiveness as an island tourism site. The relationship between tourism attitudes and behavioral intentions is analyzed through the perceived value of island tourism in Shinan, the highest proportion among Jeollanam-do islands, and through this, Shinan Island tourism revitalization and sustainability are founded. At the same time the foundation of the provision of tourism services and policy suggestions will be analyzed through the empirical research on the motives, values, tourism attitudes, and behaviors of island tourist destination of Shinan island. The implications of this study are presented as follows. First, it is necessary to improve the accessibility of island tourist destination attractions, establish tourism infrastructure such as wellness tourism that can accompany health and rest, and establish the identity of island tourism. Second, it is necessary to significantly improve tourism programs such as excellent quality of tourism site, service improvement, tourism enjoyment, and beautiful natural experiences. Third, it is necessary to develop programs that can create pleasant experiences and memories such as the joy of traveling to island tourist destination attractions and new challenges.