코로나19로 인한 사회불안과 포모증후군(FoMO: fear of missing out)이 SNS 중독경향성에 미치는 영향

Effects of Social Anxiety over COVID-19 and Fear of Missing Out (FoMO) on SNS Addiction Proneness

Purpose - This study determined the structural relationships among constructs (social anxiety over COVID-19, fear of missing out: FoMO, and SNS addiction proneness) considering reasons that MZ generations use SNS to overcome the fear of ‘COVID Blues’. Design/Methodology/Approach - A conceptual framework was designed based on past studies. To achieve the research aims, an online survey was carried out. After 250 self-administered questionnaires were distributed to MZ Generations, 214 usable questionnaires were obtained. Findings - The relationships among five constructs (social anxiety, trait-FoMO, state-FoMO, behavior activation system(BAS), and SNS addiction proneness) were measured using structural equation modeling. A proposed model was examined, and the overall measurement model described the relationships among constructs. With the exception of the effect of social anxiety on trait-FoMO, the underlying dimensions have a significant effect on SNS addiction proneness. Research Implications - These findings have theoretical implications for the determining what affects the FoMO of MZ generations and their SNS addiction proneness. Based on the study findings, the study should enable mangers and those involved to engage the effects of COVID-19, FoMO, and SNS addiction proneness on MZ generations.