Purpose: The purpose of this study is to explore the appropriate qualities of the Taekwondo Demon-stration Team leader, identify the effect of the leader's leadership style on the leader's image and trust, and provide the basic data for the research promoting the development of the Taekwondo Demonstra-tion Team. Method: As for the subjects of this study, 7 universities that operate the Taekwondo Demonstration Team were selected, 217 copies were collected by using the convenience sampling method from university students who are participating in the Demonstration Team. In response, 210 copies of data were analyzed except for 7, which had low reliability. Two hundred and ten copies of the collected data were analyzed by using SPSS 23.0. Frequency analysis was performed to examine and understand the general character-istics of the participants, and the exploratory factor analysis and factor-specific reliability(Cronbach's alpha) were calculated to verify the validity and reliability of the measurement tool. Results: A total of 29 questions were used, and the response form of the questionnaire was measured on a Likert 5-point scale. As illustrated in <Table 2>, the reliability of sub-factors (Cronbach'α) was cal-culated through the training and directive behavior of .944, democratic behavior .938, positive reward behavior .914, tyrannical behavior .936, social support behavior .881, respectively. Multiple regression analysis was performed on the effect of leader's image on the leader's trust, and the results are as illus-trated in <Table 7>. As for the results of multiple regression analysis performed on the effect of leader's image on the leader's trust, it turned out that leader's image had no statistically significant effect on the leader's trust. Conclusion: Multiple regression analysis was conducted on the effect of the leadership style of the Taekwondo Demonstration Team leader on the leader's image. As a result, it turned out that training and instruction had a positive(+) effect on the leader's image, and as a result of the multiple regression anal-ysis performed on the image of democratic behaviors of leaders, it turned out that democratic actions had a positive effect on the leader’s image.
2. Research Method
5. Conclusion & Recommendations