An Analysis of Perceived Value, Happiness, and Revisit Intention of eSports Competition Watch: A Study on the Disabled and Non-Disabled Persons

An Analysis of Perceived Value, Happiness, and Revisit Intention of eSports Competition Watch: A Study on the Disabled and Non-Disabled Persons

Purpose: This study analyzed and identified differences in perceived value, happiness, and revisit intention according to eSports game viewing for the disabled and non-disabled. Accordingly, it is meaningful to provide basic data for effectiveness and expansion of the base of eSports for the disabled as an eSports viewing market. Method: For about six months from January to June 2022, visitors to the competition organized by the Korea eSports Federation for the Disabled and the Korea eSports Association(Presidential Boat Amateur, D-war, Heungtaryeong eSports Competition) were selected, and a total of 384 copies were distributed for the final anal-ysis. As for the data processing method, frequency analysis, factor analysis, reliability analysis, and t-test were performed. And the following conclusions were drawn. Results: First, the differences in perceived value, happiness, and revisit intention of eSports visitors according to gender were not statistically significant. Second, there was a statistically significant difference in perceived value and happiness factors according to the presence or absence of disabilities of eSports visitors, but there was no significant difference in revisit inten-tion. Conclusion: Through the results of this study, the effectiveness of e-sports viewing was confirmed. In addition, it was confirmed that there was no difference in perceived beliefs and attitudes between the disabled and the non-disabled. Accordingly, e-sports research for the disabled should be continuously conducted.