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Regulations (Cover).jpg
KCI등재후보 학술저널

A Study on the Relationship between Using Reference Groups and Service Belief, Self-Regulation, Vocational Calling, Autonomy, and Job Stress of Korean Hair-Beauty Shop Workers: Focused on the Moderating Effect of Social Support

A Study on the Relationship between Using Reference Groups and Service Belief, Self-Regulation, Vocational Calling, Autonomy, and Job Stress of Korean Hair-Beauty Shop Workers: Focused on the Moderating Effect of Social Support

DOI : 10.22471/Regulations.2022.7.2.67
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Purpose: In this study, the relationship between Using Reference Groups, Service Belief, Self-regulation, Vo-cational Calling, and Autonomy was investigated to analyze the factors affecting the reduction of job stress of Korean Hair-beauty Shop Workers. In addition, this study aims to analyze whether Social Support has a moder-ating effect on the relationship between Job Stress, Using Reference Groups, Service Belief, Self-regulation, Vo-cational Calling, and Autonomy. The purpose of this study is to help reduce the job stress of Korean hair salon workers and to contribute to vitalization of the beauty industry by analyzing the relationship between various factors in an integrated way. Method: This study was conducted for Korean Hair-beauty Shop Workers, and analyzed data were collected by distributing questionnaires to hair beauty shops and beauty associations and organizations nationwide. Em-pirical statistical analysis was performed using SPSS 25.0 program, and frequency analysis, reliability and validity analysis were performed. Multiple regression analysis was performed 4 times by defining the dependent variable stress as 4 factors, and moderating effect analysis was performed to find out the influence relationship of social support. Results: First, Using Reference Groups(β=-.309, p<.001), Service Belief(β=-.248, p<.001), Autonomy(β=-.222, p<.001), Vocational Calling(β=-.117, p<.001) factors have a significant negative(-) effect on job stress. Second, Service Belief(β=-.271, p<.001), Autonomy(β=-.209, p<.001), Using Reference Groups(β=-.089, p<.05) factors have a significant negative (-) effect on Personal Stress. Third, Using Reference Groups(β=-.365, p<.001), Self-regulation(β=-.202, p<.001), Autonomy(β=-.160, p<.001), Service Belief(β=-.144, p<.001) factors have a signifi-cant negative(-) effect on Customer and Work stress. Fourth, the factors of Service Belief(β=-.294, p<.001), Using Reference Groups(β=-.280, p<.001), and Autonomy(β=-.235, p<.001) have a significant negative(-) effect on En-vironment Stress. Finally, in the effects of Using Reference Groups, Service Belief, Self-regulation, and Autonomy on Job Stress, the moderating effect of Social Support was found to be statistically significant. Conclusion: Using Reference Groups, Service Belief, Self-regulation, and Autonomy were found to have a sig-nificant negative effect on Job Stress. In particular, Using Reference Groups, Service Belief, and Autonomy had a significant influence on all sub-factors of Job Stress, and Using Reference Groups had the greatest influence, confirming that it was the most important variable for hair-beauty shop workers. It was confirmed that Hair-beauty shop workers with high Social Support had lower job stress as their Perceptions of Professionalism in-creased than Hair-beauty shop workers with low social support. Specifically, the negative influence of Using Ref-erence Groups, Service Belief, Self-regulation, and Autonomy on Job Stress was larger in the group with high Social Support than the group with low social support. In order to make Hair-beauty shop workers less stressful in performing their jobs, enhancing their own professionalism is a significant means, but the manager of the hair beauty shop respects, considers, cares, and treats members intimately, Informational Support should be provided, and appropriate compensation should be provided for the job.

1. Introduction

2. Research Method

3. Results

4. Discussion and Conclusion

5. References

6. Appendix

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