주민주도형 축제 공급체계가 축제서비스품질과 축제운영성과에 미치는 영향

Impact of Private-led Local Festivals Provision System on The Quality of Festival Service and Festival Operational Performance

The purpose of this study is not only to analyze the relationship between festival service quality and performance within the private-led local festival supply system, but also to analyze the impact on service quality and festival results. A survey for empirical research was conducted targeting festival officials who are directly participating in local festivals. For data analysis, frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were performed using SPSS 25.0. In the resident-led festival supply system, only the institutionalization of resident participation had an effect on festival service quality, and the festival service quality affected the program, publicity guide, and food products in that order. The festival operation performance and the resident-led festival supply system influenced the festival operation performance in the order of voluntary organization and resident participation system. Based on this study, it can be used as a precedent that verified important routes in regional festival research, and if a voluntary organization is created based on the institutionalization of resident participation, it can be expected to create a sustainable resident-led festival culture.