외래관광객의 관광목적지 선택속성에 관한 한국·일본 간 비교 연구

A Comparative Study on the Selection Attributes of Tourist Destinations between Korea and Japan

As the demand for overseas travel is expected to recover little by little, competition to attract tourists from each country is expected to intensify. This study is a comparative study which examines the difference of foreign tourists’ selection behavior in tourist destinations between Korea and Japan, a tourism competitor to Korea. As a result of the study, first, significant differences between Korea and Japan on foreign tourists’ selection attributes were derived of gender, age, companion, and revisit status in demographic characteristics. In terms of tourism characteristics, significant differences were derived in shopping places and shopping items in destination attributes. Second, the items of optional attributes of both countries were classified into food, flesh, sights, entertainment, rest/rest, and accessibility/cost. The important selection attributes of travel decisions were commonly found to be food and shopping. Third, there was a high ratio of things to see and enjoy, and the difference in 'uniqueness' was found. It can be seen that foreign tourists who want to travel to Japan prefer attributes that contain uniqueness, such as Japanese nature, traditional culture, hot springs, and Japanese-style inns.