빅데이터 분석을 활용한 해양관광 활성화 방안

A Study on Awareness of Marine Tourism through Big Data Analysis: Focusing on Marine Leisure Sports

This study was conducted with the goal of developing marine tourism. Empirical analysis identified perception through social media big data analysis, and analyzed using representative data mining among data analysis techniques. As a result of the analysis, five groups were formed, and significant results were derived. The reason for visiting eco-friendly tourist attractions during the COVID-19 period is to prevent quarantine rules and infection, and as a result, tourists began to visit marine tourism, an eco-friendly tourist attraction, and interest in marine leisure sports, an activity that can be done at tourist attractions, increased.