해양관광객의 감염병 위험지각이 정보탐색을 통해 관광지 전환의도에 미치는 영향

The Effect of Marine Tourists' Disease Risk Perception on Tourist Destination Switching Intention through Information Search: Focused on the Moderating Effect of Perceived Behavioral Control

This study aims to investigate the moderating effect of perceived behavioral control on the effect of marine tourists' disease risk perception on tourist destination switching intention through information search. Data from 234 copies were obtained through an online survey targeting those in their 20s or older who had marine tourism experience, and statistical analysis was performed using SPSS 28.0 and AMOS 28.0. As a result of the analysis, first, the disease risk perception had a partial effect on information search. Second, the disease risk perception had a partial effect on tourist destination switching intention. Third, information search had a positive (+) effect on the intention to convert to a tourist destination. Fourth, there was no moderating effect of perceived behavioral control on the effect of marine tourists' disease risk perception on tourist destination switching intention. As a result, marine tourism sites should respond safely and hygienically to infectious diseases, and measures to make it easier for marine tourists to search for information should be reviewed.