완도섬 관광지 매력성과 지각된 가치의 차이

The Difference between Attractiveness and Perceived Value in Wando Island Tourist Area: Moderating Effect of Risk Perception

This study conducted a survey for 15 days for tourists who arrived at Wando Ship Terminal after traveling from Wando Island from July 1 to July 15, 2022 to verify the relationship between attraction of tourist destinations and perceived value of risk perception. First, the analysis of the attractiveness of tourist destination showed that there were differences in attractiveness according to gender. Second, as a result of analyzing gender differences in perceived values, perceived values according to gender showed differences. Third, in the analysis of the influence relationship between the attractiveness of Wando Island tourist attractions on the perceived value, it was found that there was an influence relationship in environmental, regional and tourism characteristics, and hypothesis 3 was adopted. Fourth, as a result of verifying the relationship between attraction of Wando Island tourist destination, perceived value and risk perception, it was found that attractiveness, environmental risk perception, tourism risk perception had similar moderating effects in *p<.05, and regional risk perception was rejected. The implications of this study are that to minimize the perception of the risk of tourists, it is necessary to present positive emotional responses and safety of people's island tourism in accordance with the tourism trends of Corona's 19th era.