Purpose: This study aims to study the perception of merchants and customers about the odor problem of traditional markets in Wonju, Gangwon-do. Research design, data and methodology: A survey was conducted to investigate the perception. The survey consisted of 11 questions for merchants and 12 questions for customers. Results: In a survey of merchants - The question ‘What kind of smell did you smell at the traditional market?’ was investigated with multiple responses. Regarding the odor experience, unclean odor was the highest with 105 votes (36%), followed by rotting odor with 82 votes (28.1%) and other odors with 44 votes (15.1%). In a survey of customers - The question ‘What kind of smell did you smell at the traditional market?’ was investigated with multiple responses. As a result of the survey, filthy smell was the highest with 98 votes (43.2%). Next, rotten smell was found with 60 votes (26.4%) and others with 31 votes (13.7%). Conclusions: If the odor problem in the traditional market is solved, the economic and health damage to the merchants will be reduced. Further, it will help to revitalize traditional markets by increasing customer visits. As a solution, it is judged that it is good to study the direction of the establishment of a real-time monitoring system and the preparation and application of odor removal measures.