어촌 캠핑객의 특성에 따른 만족 영향요인 분석

Analysis of Satisfaction Influencing Factors According to the Characteristics of Fishing Village Campers

The purpose of this study is to suggest a way to revitalize fishing village camping by analyzing and presenting the factors that influence the personal background characteristics of fishing village campers on fishing village camping satisfaction. The analysis method used binary logistic regression analysis. The dependent variable was satisfaction with fishing village camping, and the independent variable consisted of 24 groups of general characteristics, camping experience, campsite selection attributes, and campsite activity preference. As a result of the analysis, it was found that 6 variables of fishing village campers' age, residence, monthly income, camping schedule, number of camping, and camping experience had an effect on their satisfaction with fishing village camping. Through this study, implications such as ways to secure loyal customers for fishing village camping, creation of a camping site that can satisfy camping motives, and the need for convenient facilities and safety/sanitation management were derived.