A study of customer engagement, satisfaction and behavioral intentions among Airbnb users
A study of customer engagement, satisfaction and behavioral intentions among Airbnb users
- 한국관광학회
- International Journal of Tourism Science
- Vol.20 No.1
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2021.1026 - 39 (14 pages)
- 0
Although Airbnb has captured the attention of many researchers, few studies have examined customer engagement. This study aims to investigate customer engagement, satisfaction, and behavioral intentions among Airbnb users. A total of 374 Airbnb users were recruited through Amazon Mechanical Turk. Data analysis using structural equation modelling was conducted to determine the effects of customer engagement on satisfaction and behavioral intentions of Airbnb users. The results show that customer engagement plays a crucial role in Airbnb user experiences. Moreover, the mediating role of satisfaction was examined to better grasp the importance of customer engagement among Airbnb users.
1. Introduction
2. Literature review
3. Methodology
4. Results
5. Discussion
6. Implications, limitations, and future study direction
References
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