Factors Affecting User's Behavior of Smartphone: Integrated Model of Service Distribution, Addiction and Consequence
Factors Affecting User's Behavior of Smartphone: Integrated Model of Service Distribution, Addiction and Consequence
- 한국유통과학회
- 유통과학연구(JDS)
- 제20권 제11호
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2022.1199 - 108 (10 pages)
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DOI : 10.15722/jds.20.11.202211.99
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Purpose : The wide distribution of smartphones has changed life and user behavior. This phenomenon has both advantages and disadvantages for users. As smartphones become a part of our daily lives, smartphone addiction has recently become a social issue in many countries. This study explores factors that affect smartphone addiction and the consequences of addictive behaviors. Research design, data and methodology : Our model hypothesizes that four key factors determine addictive behavior: flow, enjoyment, preference for online social life, and escape reality. Commitment and compulsive use are mediating variables that connect key drivers and addictive results. Based on the SEM (structural equation model) analysis of 497 survey responses, these four driving factors each have a significant effect on the compulsive use of smartphones directly or indirectly; the compulsive use of smartphones directly influences the three results Results : We conducted a reliability and validity analysis, and the results were successful. In the hypothesis test, every path is accepted as expected at the significance level of 0.05. Conclusions : Among the four driving factors, escape reality is the vital factor influencing smartphone addiction and its consequences. And anxiety is the number one consequence influenced by the compulsive use of smartphones.
1. Introduction
2. Theoretical Background
3. Hypothesis and Model
4. Empirical Research
5. Analysis Result
6. Conclusions
References
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