학술저널
Cultural Marketing: A New Horizon for Korean Firms in Era of Global Competition
Cultural Marketing: A New Horizon for Korean Firms in Era of Global Competition
- 경희대학교 국제지역연구원
- 아태연구
- 제9권 제1호
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2002.06155 - 177 (23 pages)
- 39
Introduction
Definition of Culture
Cultural Elements
Culture and Marketing
Culture and Consumer Behavior
Cultural Trade
Developing Culture and New Products
Development of Korean Cultural Products
Conclusion
References
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