개업공인중개사의 인터넷 마케팅이 영업성과에 미치는 영향 - 광명시를 중심으로 -

Effect of Internet Marketing of Certified the Real Estate Agents on Business Performance -Focusing on the City of Gwangmyeong-

Recently, the mobile real estate brokerage app market is growing as housing movements are relatively frequent, the proportion of monthly rent transactions is increasing due to loan regulations, and the proportion of single-person households who become the main customers of mobile real estate brokerage services is also increasing. Therefore, this study found the following results as a result of a survey on the perception of Internet marketing by Gwangmyeong-si's licensed real estate agents on how problems arise when using Internet marketing and how they affected the management performance of licensed real estate agents. First, in order to increase business performance in brokerage houses, the proportion of Internet marketing advertisements should be increased. Second, it is necessary to regulate companies that vary costs for each real estate brokerage platform and engage in marketing competition among brokers. Third, it is necessary to prepare for companies entering the brokerage business as a platform that can subordinate licensed real estate agents. Fourth, to promote the integration of real estate brokerage platform sites.