지역문화기반 융합관광의 창출모형에 관한 연구

A Study of Convergence Model Tourism Creation Based Upon Local Culture: Focus on Rural Tourismon JeJu Island

지금까지 관광산업에서 융합 관련 연구는 제한적이었다. 본 연구는 융합관광 중 대표적인 가치창출형으로 분류되는 농촌관광을 대상으로 융합관광의 창출모형을 개발하였다. 연구방법으로는 이론적 고찰과 심층면접, 그리고 실증분석을 병행하였다. 반 구조화된 질문지를 이용한 심층면접에서는 내용분석을 실시하였고, 이어 문화기반 농촌관광을 추진한 마을을 대상으로 실증분석을 병행하였다. 분석결과 문화기반 융합관광의 창출 모형은 크게 동인, 과정, 결과 등으로 범주화되었다. 융합의 동인은 지역자원의 가치를 인식하는 것에서 비롯되며, 융합의 과정에서는 지역문화를 재창조하며, 융합의 결과로는 생태문화관광이 창출되는 것으로 나타났다. 본 연구의 결과는 관광산업의 비즈니스 모델을 개발하는데 하나의 성공모델로 시사점을 갖는다.

Until recently, there has been little attention paid to the study of convergence within the tourism industry. This new research challenges creation models of convergence tourism based on local culture by focusing on rural tourism. This is because the rural form has been classified as a value creation type of convergence tourism. To accomplish this study objective, theoretical review, deep interview, and empirical analysis were carried out simultaneously. Using semi questionnaires and interview data, results were analyzed and then studied empirically for a village in which rural tourism based local culture had been promoted. We found that the model of convergence tourism based local culture was defined by driving forces, processes and consequences of convergence. In this research, driving forces of convergence were present in local resources as well as the process of recreation within the local culture. Furthermore, the most significant consequence of convergence was the creation of eco culture tourism. This research suggests that convergence tourism would make a successful business model for the future tourism industry. Finally, this research acknowledges the limitations of this study as well as suggesting directions for future research in this field.