To construct conceptual model for festival experiences this paper examines experiential festival attributes and relationships. First, author studies existing festival researches and experiential festival attributes and then, the relations of festival experiences are observed in the view of psychological theories related to internal motivations and rewards. In terms of sociological perspectives also, festival experience was discussed in economical, social, and cultural influence and structural context. And five elements of festival attributes .i.e. escape, association, sanctification, playfulness, and placeness were proposed. Finally structure system model of festival experience, Fex-M, was constructed with the research propositions.
I. 서론
II. 축제체험의 개념체계
III. 축제체험의 구성관계
IV. 축제 체험속성의 구성체계 모형
V. 결론
참고문헌
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